At Shane & Peter, we’ve always believed that good design should feel effortless.
EciggOnline, a forward-thinking Swedish vape retailer, reached out with a clear goal:
to create an online experience that feels as smooth and modern as the products they offer.
The Challenge
The vape industry has grown rapidly in recent years, and competition among online retailers is fierce.
EciggOnline wanted to stand out — not just through product range, but through a digital presence that felt trustworthy, polished, and easy to navigate.
Our task was to refine their visual identity and user experience without compromising speed or clarity.
The Approach
We focused on clean, modular design with a minimalist interface that lets each product category breathe.
Typography and color contrast were adjusted for readability, and the checkout flow was simplified to minimize friction.
We also implemented structured product data to help search engines understand key pages and highlight the brand’s authority in the vape market.
The Result
The updated experience helped EciggOnline reinforce its position as one of Sweden’s go-to vape retailers.
Customers now enjoy faster page loads, intuitive navigation, and an overall more cohesive brand presence.
Learn more about their products and story on the official EciggOnline website.
What This Project Represents
For us, EciggOnline illustrates how digital design can support brand trust — especially in fast-moving industries like lifestyle retail and vapes.
It’s a reminder that even small UX decisions can shape how customers perceive credibility online.