The Hidden Simplicity Behind Effective Web Design
Great web design isn’t about more color or complexity — it’s about balance, clarity, and purpose. Here’s why simplicity still drives the best digital experiences.
The Core of Digital Strategy: Clarity Over Complexity
Every few years, digital strategy seems to reinvent itself. New buzzwords appear, tools evolve, and entire frameworks rise and fall. But beneath the shifting surface, the core of effective strategy remains the same — clarity. It’s easy to mistake motion for progress. Many brands jump from one trend to the next — social, video, influencer, […]
Update: The Shane & Peter Inc. Contract
Updating Our Contract: Because Communication > Legalese Two weeks ago, Peter and I finally took a long-overdue retreat—our first real chance to zoom out and look at the business instead of just surviving inside it. Since my daughter Serenity was born in March, we’ve been in full-on triage mode: juggling projects, stealing sleep, and running […]
My Own Drummer
Seven (and a Half) Quirks I Should Probably Keep to Myself — But Won’t I was meandering through Technorati the other day, checking in on what folks out there on the web are saying about us—at least the brave ones who actually link back—when I stumbled across WAH(Web)Mommy sharing her weirdness with the world. It […]
Interviewing You: The Entrepreneur
I have been preparing questions for a series of upcoming interviews with a few budding and successful entrepreneurs. As I was chatting with Jarkko on IM, he asked: “Are you sending the questions out to entrepreneurs or posting them on your blog for visitors to answer?”
Freelancer’s Guide to Sales: Making Friends
Sales is Just Making Friends (Really) Peter and I had one of those sidewalk epiphanies the other day while heading down to surf Sharks (yes, the name’s both terrifying and inspiring). We were talking about TED 2008 and whether it would be worth the $12,000 investment—if we could even get tickets. Peter’s concern wasn’t just […]
2008 Goals: Scare Yourself
We just wrapped up our annual business retreat, and I’ve been reflecting on what the next year should look like. Last year was huge for us — we went from being two hands-on technicians to actual entrepreneurs building a business. A few days in the woods, some long walks by the ocean, and we came […]
How to pick a good accountant
How to Find the Right CPA (Before It’s Too Late) Few things are more frustrating than working hard, making good money… and then losing it to the IRS or an unexpected lawsuit. That’s why two of the most important people on your business team are your accountant and your lawyer. Having gone through the search […]
5 Steps for Simple and Effective Marketing
Using the Get Clients Now! Marketing Program to Build a Freelance Business The other day, I heard someone describe business as a leaky bucket. And it clicked. No matter how full your bucket is today—with clients, contracts, and work—those things slowly leak out over time. If you’re not actively topping it off, you’re eventually going […]
The Technician and the Entrepreneur
The Quiet Revolution: Owning Your Work, Not Just Your Job There’s a quiet revolution happening right now—reshaping business, families, and lives. Thanks to information technology, people like you and me now have the tools to work from anywhere. The real barrier to launching a small technical business is no longer capital—it’s courage. Today, all it […]